Anjelica Davis

Professional Experience

Palladian Partners

Senior Communications Associate (January 2023 – present)
Communications Associate (August 2021 – December 2022)

Social media team lead on contract with CDC Division for Heart Disease and Stroke Prevention (DHDSP). Proposed and led the implementation of a complete overhaul of DHDSP’s social presence to pivot efforts toward consumer outreach. Management of annual social media budget, project team, and deliverables, including regular performance reports and analysis. Leadership of internal and client-facing meetings. 

Monitor and provide analysis of social media industry trends and news, including strategy recommendations in response to the federal conclusion of the COVID-19 pandemic, the acquisition of Twitter (X) by Elon Musk, and the July 2023 injunction prohibiting contact between the CDC and social media platforms. Keep clients up-to-date on the latest policy developments and ensure social media activities comply with federal and legal guidance. 

One of ten employees across the enterprise selected for the 2023 cohort of the Altarum Leadership Development Program. Provides Palladian senior leadership with analysis of and guidance on social media industry trends. Reinstated and assumed leadership of Palladian’s young professionals development group, including facilitating guest speakers, moderating open discussions, and the launch of Palladian’s first-ever company-wide salary transparency survey.

Copyright Alliance
Communications Associate (March 2021 – July 2021)
Communications Assistant (June 2019 – March 2021)

Developed and posted all social media content and short- and long-term social campaigns to engage grassroots creator advocates, showcase the diversity of the creative community, and push for legislation and policy changes in Congress. Developed, coordinated, and published grassroots social media campaigns in support of the Copyright Alternative in Small-Claims Enforcement (CASE) Act of 2020. 

Social analytics tracking and report preparation for presentation to company executives weekly, monthly, and quarterly. Initiated ongoing Facebook ad campaign for increased page likes; responsible for budget management, analytics tracking, and monthly report compilation. Total following across platforms increased by nearly 50%.

Collaborated with staff policy attorneys to draft and send weekly policy update newsletter to engage key contacts at member organizations and on Congressional staff. Compiled and sent internal daily media reports and maintained a general media coverage list for continuing outreach and education on the nuances of copyright law. 

Urban Green Council
Social Media and Marketing Intern (January 2019 – May 2019)

Drafted all social media content, with a particular focus on decarbonization and retrofitting efforts across New York City. Tracked and analyzed social performance metrics: 180,000 total Twitter impressions, LinkedIn following increased by 11%, and Instagram following by 10%. Assisted with website updates as needed. Designed marketing materials for the 2019 annual conference and assisted with event setup and coordination.

Brodeur Partners
PR and Communications Intern (August 2018 – December 2018)

Created and maintained press lists for major clients such as Deloitte and LexisNexis. Assembled briefing books ahead of interviews and monitored daily press coverage for clients. Performed regular outreach to form connections with potential clients before elevating to senior leadership.

World Cocoa Foundation
Marketing and Outreach Intern (May 2018 – August 2018)

Supported the migration of website content during the implementation of a complete website redesign. Created written and visual communications content targeted at shareholders and major partner corporations to educate on efforts to protect the environment, uplift farming communities, and eliminate enslavement and child labor within the global cocoa supply chain. Assisted with planning the 2018 annual conference with the attendance of 300+ industry representatives.

Idealist Careers
Communications Intern (February 2018 – May 2018)

Pitched and implemented social media strategy for more visibility by increasing content output across multiple platforms to educate audience members on methods to find employment or other engagement opportunities within the nonprofit and social impact industry. Monthly Twitter impressions increased by 50%, monthly Facebook post reach increased by 25%. Established social media metrics tracking plan and assisted with editing, uploading, and posting blogs through WordPress.

The Climate Reality Project
Digital Media and Communications Intern (May 2017 – August 2017)

Drafted website copy, email marketing campaigns, and blog posts encouraging grassroots action on climate change and applications for Climate Reality Leadership Corps training. Authored posts across multiple social media platforms and used tracking tools to analyze and adjust content to meet the nuances of each audience. Provided input on content direction and pitched ideas during communications team meetings. Assisted with uploading and scheduling blogs via Drupal. Assisted with cleaning and importing CSVs of donor information into CRM platform (Salsa Labs) for email marketing. Managed general information email and responded to inquiries from the public or redirected to appropriate internal contact.

Education

Bachelor of Arts, Fordham University
May 2019 | GPA: 3.83 (summa cum laude) | ΦBK
Major 1: Digital Technologies and Emerging Media
Major 2: Comparative Literature
Minor 1: Arabic
Minor 2: Communications and Culture

SELECTED Student Leadership Experience

Campus Activities Board, Fordham Lincoln Center
President (May 2017 – May 2019)
Responsible for leading all general and executive board meetings, running events, motivating members, overseeing the club budget, and acting as primary liaison between the board, other clubs, university administration, and outside vendors including caterers and offsite venues. 

PR Chair (May 2016 – May 2017)
Developed and executed social media campaign to raise awareness of campus club and generate higher rates of attendance. Increased Facebook followers by 35%; launched Instagram account and reached over 250 followers within 4 months.

FCLC Leadership Weekend
Coordinator (August 2018 – November 2018)
Helped to construct a three-day program for off-campus training for fellow student leaders, including venue coordination, application management and final participant selection, and soliciting and coordinating presentations on leadership skills given by student participants of the leadership training program.

Winter Ball 2017
Co-Chair (September 2016 – March 2017)
Co-led committee in charge of planning a semi-formal dinner and dance for 160+ attendees. Led an eight-person committee that planned, designed, and coordinated the event, and acted as the primary liaison with the venue and vendors. Tracked and maintained a total budget of $30,000.

Fordham Center on Religion and Culture
Student Staffer (September 2016 – March 2017)
Participated in event set up, reception, ushering, audience Q&A, and wrap-up for events hosted by the Center, including “Our Planet’s Keeper? The Environment, the Poor, and the Struggle for Justice” featuring Dr. Jeffery Sachs of Columbia University’s The Earth Institute and Cardinal Óscar Rodríguez Maradiaga, SDB, Archbishop of Tegucigalpa, Honduras.

Relevant Coursework

Communications/Digital Technology

Copyright Law and Digital Media
Intro to Digital Technology and Emerging Media
Digital Cultures
Race, Class, and Gender in Media
Communications and Culture: History, Theory, & Methods
Public Relations
Professional Social Media
Communications, Pop Culture, and Philosophy
UX Design for Empowerment

Quantitative

Intro to Macroeconomics
Finite Mathematics
Participatory Methods
Intro to Microeconomics
Business and Economics of Sustainability

Skills

Adobe Creative Suite: Photoshop, Illustrator

Marketing Software: Cision, Salsa Labs, Constant Contact, MailChimp, Higher Logic/Informz

Social Media: Facebook, Instagram, Twitter, Tumblr, LinkedIn, Snapchat, Pinterest, TikTok

Content Management Systems: Drupal, WordPress, Squarespace, NationBuilder

Content Scheduling and Analytics: HootSuite, Simply Measured, MeetEdgar, Facebook Analytics, SEMRush